From it's founding in 1875 through it's ultimate demise in 1967, the Larkin Company used "Factory to Family" marketing to get products directly into the homes of Larkin consumers. You'll learn about the Larkin Company's unique marketing that made the company the second largest mail order catalog company in America, but also was the catalyst for it's closure.

Instructor: Shane E. Stephenson, director of Museum Collections, Buffalo & Erie County Naval and Military Park; owner, Archives in the Buff

*This is a recording of the live streaming session that took place on May 27, 2021.